Raccoon Socks

In this assignment for my Graphic Design 1 class, we designed a logo as well as several posters, social media posts, and packaging examples for a brand that we invented. These designs were meant to illustrate how this brand would market itself to reach its audience. My brand, "Raccoon Socks," focused on selling socks with fun patterns made from sustainable materials to sock lovers.

Final Logo

Initial Logo

I knew I wanted my logo to incorporate a raccoon. My first variation tried to use the raccoon's whole body, but wasn't clean enough and ended up being too complicated to use at small sizes.

Revised Logo

My revised sketches focused on the raccoon's face. I tried to create a logo that could be seen at small sizes and was easily reversible on dark and light backgrounds. As my vision for the brand evolved, I wanted a cleaner, more modern look. To achieve this goal, I simplified the logo a lot.

Packaging & Merchandise