Boston Beer Company

From July to December 2020, I worked as a Custom Creative Services Co-op at the Boston Beer Company. In this position, I designed print and digital marketing materials such as posters, banners, menu cards, and social media posts. I communicated with sales representatives about needs and constraints and worked with vendors to determine materials, pricing, and shipping deadlines. My primary design focus was on creating artwork for Samuel Adams® and Angry Orchard®, with a secondary focus on Truly Hard Seltzer® and Twisted Tea®.

Multi-Brand Vinyl Banner
Samuel Adams Octoberfest Social Media Posts
In promotion of Sam Adams' fall seasonal Märzen-style beer, Octoberfest, I received several requests to create social media posts for different retailers. I got to experiment more with these posts than some other marketing materials I created throughout the co-op, as there wasn't an existing template to work off of.
Angry Orchard Digital Advertisement Series
The following images are part of a series of digital advertisements I designed. These ads went up on different-sized screens in a shopping center in New York City.
Marketing Mission Statement Mug Design
I created a mug design using the BBC marketing team's mission statement, which were produced and distributed to all members of the team. I wanted to create a fun, casual, personable feel for the design, and took the opportunity to experiment with hand-drawn type. 
Samuel Adams
Angry Orchard​​​​​​​
In-House COVID-19 Safety Posters
Other Work
©2020 The Boston Beer Company, Boston, MA. All rights reserved.
Artwork designed exclusively for The Boston Beer Company under a work for hire. All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only
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